What we learn in the early years remains with us for the rest of our lives. Several studies demonstrate that high-quality preschool learning makes a child school-ready, with greater chances of academic success, faster adjustment to school, and reduced behavioural problems. However, government funding for programmes across the world, aimed at early childhood remains wholly inadequate. There is a substantial gap for high-quality, developmentally appropriate early childhood care and education (ECCE) programmes that provide short and long-term benefits for children's cognitive and social development. Many global studies show that spending on early childhood interventions produces significant economic gains. Three of the most rigorous long-term studies conducted by Harvard University found a range of returns between $4 and $9 for every dollar invested in early learning programmes for low-income children. High-quality early childhood interventions like Sesame Street have the potential to positively impact children's school performance. Programmes such as Galli Galli Sim Sim (the Indian adaptation of Sesame Street) reach more than 100 million kids on TV in Hindi, Gujarati and Marathi languages and through various outreach programmes, encouraging them to learn not just alphabet and numbers, but also imparting important 21st century skills such as conflict resolution, critical thinking and problem solving strategies and language. Such findings raise the exciting potential of electronic and emerging media to impact children's school readiness. As per the Census 2011, there are 164.48 million children in India between 0-6 years of age. Recognising the need to provide quality pre-primary programmes, a number of constitutional and policy provisions were made by the government such as the 86th Constitutional Amendment which introduced Article 21A on the Right to Free and Compulsory Education (RTE) for 6-14 year-old children, guaranteeing children the right to quality elementary education. The Ministry of Women and Child Development (MWCD) is the nodal